You hear it all the time, that sound advice when you’re not getting the results you want, just send more mail. Is it that cut and dry though? The advice assumes that the person sending the mail actually knows what they’re doing. What good is it to send thousands of new mailers if you haven’t figured out why the first ones busted. This is an important topic to take notice of which is why we’re talking about it today. If you’re just sending offers without any thought into them then you’re bound to have some hard times ahead of you so join us today and hear what we have to say about this and what we think you should be doing instead.