What exactly does that mean? Well.. When’s the last time you went to your land, stood in the middle of it and just yelled, “Land For Sale!! Come and get it!!” and hundreds or thousands of people just started showing up to see it? I’m guessing never. That’s because we sell the dream of ownership online. It goes deeper than that though. When you sell something online you’ve gotta have a story behind it and you’ve gotta choose your Photos and your Titles and your Copy and then you’ve gotta watch how people react to it. You may think you wrote the best sales page out there but nobody’s contacting you. So what do you do then? Just keep waiting or do you get proactive and make some changes? Hopefully it’s the latter and if you’ve never even thought about it then today’s show is definitely for you.