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As more and more marketing tools and tips come into the Land Investing niche it’s easy to forget about the one thing that has consistently driven quality leads through out the entirety of the business. That’s direct mail and it has been put through the ringer and come out the other side as the long lasting champion. There’s several reasons why this is true but the one we’re focusing on today are the letters that you sent a year or two ago that you’re getting calls on now. It’s something that we’ve been seeing in our businesses and we know you will too.