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One of the most important aspects of any business is the experience the customer has. This couldn’t be anymore true today as it’s really easy for someone to go online and shout from the rooftops how good or bad their experience with you was. Traditionally, we think of this on the sell side meaning we sell something to the public and we want their experience with us to be so good that they come back. In our business though we purchase something from the public before we turn around and sell that product to someone else. So how do we encourage a great experience with people on that end. Join us today as we dive into this and what we do.